Conversion Rate Improvement

You have this website that hit number one on page one with Google, you even have thousands of visitors a day. What good does that do when your conversion rate stays low? No good at all. Nobody is taking the expected actions that lead to a sale or a sign up. Right there you probably miss a good chance to make some serious cash. Get on it to improve your conversion rate and turn your visitors to customers. That is what divide the professionals from the amateurs.


The key to success is the conversion rate. The higher the conversion rate, the better. You can have all the traffic in the world but virtually no customers. Just countless visitors. What it comes down to is helping your visitors to make an educated decision, for instance a newsletter sign up or the purchase of a product which is promoted on your site. That is where your payday is. The higher conversion rate the higher the payday is going to be. Here’s 25 steps that describe how you can elevate your conversion rate by simple improvement.




How To Do Conversion Rate Improvement


  1. Identify Who visists the site in order to be able to understand your visitor
  2. Identify what action you want your visitors to take
  3. Formulate a easy to understand straight forward offer
  4. Make sure all pages have a clear Call-to-Action
  5. Make sure the Call-to-Action is in line with your unique offer
  6. Make sure your offer on the Index page “above the fold”
  7. Add a personal, trustworthy touch to your site
  8. Include a detailed FAQ on your site
  9. Make sure that what you say is correct
  10. Make sure your in buttons or links stand out in color, size or contrast?
  11. Make sure your landing pages from search engines match what visitors expect
  12. Make sure your website look good in all browsers?
  13. Make sure your website URL don’t contain other names, because those have amateur written all over them. Get your own domain name.
  14. Make sure your website is SEO optimized to attract people with the highest potential to buy your product
  15. Make sure you put your name, telephone number and street address on your website. This builds trust.
  16. Have a full money back guarantee. Visitors will be more likely to pay online if a full money back guarantee is available
  17. Make sure you always always are one of the good guys
  18. Make sure you have relevant Meta Data on all pages on your site
  19. Make sure you have a straight forward user friendly navigation, use e.g. bread crumbs
  20. Make sure you give your visitors an opportunity to talk with a you
  21. Make it easy for the Serarch Engine to find and spider your site
  22. Submit your site to online directories like Dmoz and BestoftheWeb.
  23. Make sure your Shopping Cart Easy to Use
  24. Give Free Shipping or Make a special offers for you visitors
  25. Make sure you have optimized your site for the most relevant keywords

To your success.