If you are on the Internet to try to earn money & possibly make a living, then you NEED Leads. That is the bottom line, no if’s, and’s or but’s. BUT – it always comes down to the following: Where do you get them ?Which are the best ? What about Adwords or Chitika ? Should I pay for them ? How do I get them for free ?

I am going to try to answer those questions for you in this Chapter.  But, before I go on, I need to state one thing, & most Guru’s will disagree with me here, but I have to say it.  “There is no such thing as a Bad Lead” !! Well, only the one that bounces back.  Ok, I can hear the screaming now. I can see the crowds with the torches ready to hunt me down & do harmful things to me :-) ! But let me explain first.

 A little over a year ago, I purchased a list of 25,000 Cold Business Opportunity Leads. I added them into my auto responder & began to send mail. Originally, I set it up to send twice a week, once with an informative article & the second one with a free product, & a link to one of my products or an affiliate link. Of course, all my emails were CanSpam compliant, contained a disclaimer & had an Unsubscribe Link.Phone

Over the course of the past 13 months the list has dwindled down to 1700 after the Unsubscribes & the dead emails. BUT that is a list of 1700 interested prospects that I mail to twice a week. And I consistently make $30 – $50 a week from that list. I paid $35 for the Leads, pull a consistent $30 per week, x 4 weeks = $120/month, x 12 months = $1400 a year. All from an initial outlay of $35 ! I think it was money well spent.

 The Good

 These are what is considered Low Grade Leads. These are Leads that are purchased through a Lead Company. Notice I did NOT say Bad Leads, just Low Grade. There are good & bad lead companies.

 The Bad

Lead Companies harvest their emails through using software that scours the net & collects email addresses. They are not targeted to business opportunities, or anything else. These are the types of companies that you want to avoid. Even if you are CanSpam Compliant in your mailings to these Leads, you are likely to get Spam Complaints against you. Avoid these types of companies like the plague.

The Good Lead Companies collect their Leads from running a network of FFA (Free For All) sites & Classified Sites. They allow people to post free ads on their sites in order to collect their email address. These are people that are promoting a Business Opportunity, so you know that they are interested in other Business Opportunities & Products. I use a company called Digital Ad Gear for my Leads. They collect Leads from their own network of FFA & Classified Sites. I normally pay $25 for 12,500 Leads (.02 per lead) which normally nets me 1000 – 1500 new subscribers. Which isn’t bad.

 They also offer more services, such as mass mailings, gauranteed opens, lead generation. You can check them out here:  http://nicheresellers.com/go/go.php/DGA_Leads.

The Better

In this category I put in Leads that I get from Giveaway Sites (a Chapter of it’s Own), & from Free Ad Programs, & Co-Opt Leads.  These Leads are better than the first section because these have signed up through your Lead/Squeeze Page on your website. Normally you have offered them a free gift to sign up. The downfall of these are that some will unsubscribe right after they get your free gift. But you will still retain more than you will lose.

The Best

These are leads that are obtained through paid advertising on related sites, & by using Google Adwords and Chitika . I will cover using these two services in a latter chapter.

 These leads are the best that you can get. They are targeted, they have responded to an ad that you have placed & are interested in what you have to offer. They signed up through your Lead/Squeeze page. These are Gold, but can also be the most expensive to get. You may need to wait until you start to make some money from your list before you start trying to secure these.