List Building 1, 2, 3, 4

Lead/Squeeze Pages

Lead Pages, or Squeeze Pages, whichever you prefer to call them, are the pages that you are going to use to capture your prospects name, and email address and to add them to your Auto responder.  Even if you are just building a mailing list, these are going to be the most important pages on your site.


Why ?

 Because these are your sales pages. This is where you are going to sell the benefits of being a subscriber to your list and yourself. Did you catch that? I hope so, because it is the one thing that most other people won’t tell you. A very basic truth as a matter of fact. So I will repeat it again. CashYou have to sell YOURSELF .  This is a MAJOR point that a lot of people seem to forget when they are building their Lead Pages. Simply put, you have to sell your prospects all the reasons why they should listen to you, instead of someone else. Remember, there are thousands of people out there trying to get your prospect to join their list instead of yours.


There are basically 2 types of Squeeze Pages

The Gift Page

On this page you are going to offer your prospect a gift to join your mailing list/newsletter. You will give them a free ecourse, ebook, software, service or script in order to capture their name & email address. They have to provide it to be able to download your gift to them. It is a trade off. They get your gift, & you get their email address. Once you get their email address, then it is up to you to provide them with useful information & get them to remain a member of your list. You will have those who sign up & immediately unsubscribe after they receive your gift. But you will wind up with a higher percentage who stay subscribed for an issue or two, just to see what you have to offer. That is when the ball is in your court. You got them, now it is up to you to keep them.


The Benefits Page

On this type of page you will sell the benefits of being a subscriber to your newsletter. This is where it is up to you to tell them exactly what they will receive by being a member of your list. This is also where you will have to sell yourself. What can you provide to your reader ?
Why should they listen to you ?  On this page you are going to really have to sell. And I mean really sell yourself & your benefits. This is the hardest type of page to produce. But, at the same time, they produce the best kind of prospects for you. I use another type of page that is getting to be more popular with list owners. I combine the 2 types into one, and tell my prospects what they will receive by being a subscriber, and I give them a free gift at the same time. I also have a free members area where subscribers can log in to collect free downloads. I use one script for my front end, which allows me to update my site in minutes, instead of hours, and also to optimize the Adsense Income. Then I use a second script for my backend Members Area. This allows me to offer my new subscribers a One Time Offer right after they join, and manage the Members Area.

Don’t be afraid to get personal with your list. Tell prospects about yourself, what your qualifications are, why you got involved in Internet Marketing, what your goals are. Your subscribers will eat it up.The more that they feel that they know you, the more they will trust you. The more that they trust you, the more likely they are to listen to your recommendations. The more they listen to what you recommend, the more money you will make. So, as I said, don’t be afraid to get personal !!   A vital element of online marketing is that people are likely to do business with those they trust. The best online ways of building trust with a prospect is through auto responder marketing. Give your prospects something valuable, help them understand you can help them, and they will trust you and buy based on your recommendations.