14 Social Media Trends Marketers Can Leverage In 2022
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Loading... - Walker Hughes
- 14 Apr 2022
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As the saying goes, knowing is half the battle. If you could use some extra insight into which trends in social media promise to have the greatest impact this year, read on. Here, members of Forbes Communications Council share 14 of the biggest social media trends marketers can leverage in 2022.
1. Companies Engaging With Users On Live Platforms
Short videos will continue to dominate the internet in 2022, and as a result, most of the trends on social media will be around video content. With more freedom given to users to express themselves through live video and voice platforms, such as Twitter Spaces, companies will try to jump on the bandwagon to discuss issues relevant to their business with users. - Bader al Hinai, Oman Investment Authority
2. Incentivizing Employee Advocacy On Social Networks
Employee advocacy is the only organic outlet left for brands to grow their social media presence, amplify reach and build communities. Employees are our best asset; yet for most, they’re underutilized and untapped. We’ve integrated with Bambu by Sprout Social to give Similarwebbers an easy way to share content across social networks. Offer monthly incentives to top sharers as another way to drive engagement. - Yael Klass, Similarweb Ltd.
3. Creators Monetizing Content As Brand Partners
In addition to earning revenue from established social media platforms, content creators will take bolder steps to evolve their owned personal platforms and monetize their content. Marketers should do more co-creations and treat content creators more as brand partners than funnels/channels. - Tolulope Adedeji, Anheuser Busch/ AB INBEV
4. LinkedIn Mega Influencers Driving Job Market Shifts
Like Instagram and other platforms, LinkedIn will begin to grow with “mega influencers.” These LinkedIn mega influencers will not only help shape business and commerce but also create more transparency into how companies grow, manage and treat their employees. They will become the biggest drivers of job market shifts. - Brad Sivert, Tavant
5. Immersive AR And VR Experiences Via Social Media
Marketers can create experiential campaigns that leverage augmented reality and virtual reality technologies to engage seamlessly with consumers in the environment they are in. Marketers will deliver these enhanced experiences throughout the consumer journey, from engaging with users during gaming to interactive campaigns to 3D shopping. - Santhi Ramesh, Hershey Company
