15 Social Media Etiquette Blunders (And How To Avoid Them)
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Loading... - paula summer
- 25 Apr 2023
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The rules of social media etiquette are sometimes unspoken — but no longer! We teach you how to make sure your posts don't cross the line.
We’ve all cringed at a brand’s tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette.
Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online.
In this article, we’ll dive deep into the dos and don’ts of social media behavior for brands. From crafting the perfect tweet to handling a crisis, we’ll cover everything you need to know to ace your brand’s social media presence.
What is social media etiquette, and why does it matter?
Social media etiquette is a set of conventions that dictate acceptable behavior for brands on social media platforms. These informal (often unspoken) rules outline how companies should present themselves, respond to feedback, and engage with their audience.
Brands that want to protect their reputations and build lasting customer relationships need to understand social media etiquette. Following these conventions can help you strengthen your online image and foster a sense of trust among followers.
Here are a few concrete reasons why a business should care about the dos and don’ts of digital etiquette:
Maintains your company’s reputation
Social media is a public forum, so anything you post is visible to the world. A post that violates these norms can tarnish a brand’s reputation and alienate followers.
Protects your brand from legal hurdles
If your brand operates in a regulated space and must adhere to strict privacy and compliance rules, social media etiquette can keep you on the right side of the law while still engaging with your audience.
Assists in navigating charged situations
Brands need to be prepared for a crisis. Clear etiquette guidelines can help brands respond appropriately, mitigate fallout, and protect your image. Read More…
