19 Engagement Post Ideas That Will Blow Up Your Analytics
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Loading... - Noelle Clarke
- 21 Mar 2023
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Get inspired to create engagement posts that will encourage your audience to interact with your content more — and watch the likes, comments, and shares flow.
Congratulations on your engagement! Not in the romantic sense, of course (that’s none of our business), but if you’re reading this post, it means that you’re committed to increasing your social media engagement.
Read on for the best tips and tricks to get more likes, comments, shares and saves on your content—it’s a big commitment, but we do crazy things for the followers we love.
What is an engagement post on social media?
An engagement post on social media is any type of content that encourages audiences to interact with it, for example, by liking, commenting on, sharing or saving. Engagement means that a user is connecting with the content and taking a specific action as a result, not just being a passive viewer.
Engagement rate is one of the most accurate ways to measure your success on social media. You can find your current engagement rate by using Hootsuite’s free engagement rate calculator, and boost those numbers by trying the following strategies.
19 Engagement post ideas for 2023
1. Host a giveaway
No social media strategy is guaranteed—that is, except for giveaways. Offering free stuff and asking people to interact with you in exchange (e.g. by answering a question in a comment) is one of the simplest and most effective ways to boost your engagement. This type of engagement post is most common on Instagram and Facebook.
When you host a giveaway, first decide what your engagement goals are. Are you aiming to get lots of comments, boost followers, increase your like count? Then, decide your entry method based on those goals.
Hosting a contest or giveaway will:
- Increase your engagement metrics, like number of comments, shares, likes and saves
- Give users something to gain when interacting with your content
- Improve your relationship with your followers
