2022 Guide to Business Etiquette in Thailand
Every country is different in how social relationships are built and function. As a person working in business in Thailand, you need to understand such cultural differences and be able to present yourself correctly in the right environment.
Thailand is no different. It has a unique society with customs and traditions in line with other Asian countries surrounding it. Yet, Thailand still has its own unique traits. Hence, here is the ultimate guide to business etiquette in Thailand.
Overview of Business Etiquette in Thailand
Compared to many other countries, Thailand has a very relaxed culture. In other words, people will often be more direct about asking you questions, even if they may seem personal to you. This is a way to get to know you better; in return, they will be open and upfront with you when you ask them questions. This openness is essential for building strong and long-lasting business relationships.
Thai people prefer to develop business relationships after first establishing a personal relationship with you. They want to trust you and expect you to trust them too. This is why your first meetings could be arranged in a friendly setting where you talk, eat, and even enjoy entertainment. Talk about the things they are interested in and show your own interest in them. Be a sociable and friendly person. In addition to that, here are some more tips:
· Small gestures like simple courtesies and giving gifts are quite appreciated. Hold doors, offer drinks, and bring a token gift to your first meeting.
· Use both hands to show respect when giving gifts or handing over things.
· Don’t touch their head or hair, and don’t pass objects over their heads. The head is considered sacred, so such actions disrespect the Thai people.
· Respect Thai people’s Buddhist religion – don’t take selfies with Buddhist statues, respect religious holidays and objects, etc.
· Eat with your spoon rather than your fork.
Hierarchy
Hierarchy in Thailand creates the structure on which all relationships are built – both personal and professional. This is why you should respect a person appropriately based on their status. Thai people usually ask several questions to understand where someone stands in the hierarchy. These questions may seem too personal, but this is just a way for Thai people to get to know you better.
Because of the hierarchy that is so fundamental to Thai society, relationships are critical for Thai people. To do business successfully, you must develop and invest in such situations. You need to be present personally and engaged in all meetings. Video conferences are not an option. The best option is to go out together for meals to get to know each other better. Instead of getting straight to the point, you must enjoy yourselves together first and establish a personal connection with your business partners. Read More…
