21 Australian-born jewellery brands to know before everyone else does
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Loading... - Sascha Esser
- 22 Mar 2023
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If there’s one misconception that needs dispelling it’s this: jewellery is not the exclusive domain of the wealthy or the well-to-do. A new crop of digital-native, Australian jewellery brands are democratising the way we buy jewellery, and inviting us to test the waters of certain trends (see the return of pearls; the single earring; shells, beads and semi precious stones) without blowing our budgets.
The explosion of social media has given way to a wave of up-and-comers that are designing jewellery with different kinds of audiences in mind. By reclaiming the luxury space of necklaces, earrings and rings—most brands are available exclusively online and don’t have a bricks-and-mortar presence—these independent designers have managed to evade the intimidating experience of walking into a jeweller and feeling overwhelmed or out of place, more often than not leaving empty handed.
Instead, growing their followings organically and making the purchase process conversational and affordable (most jewellery is exchanged via DMs), consumers are able to interact with these unique, cool designers on a level playing field and gain entrée into their worlds, sometimes even collaborating to customise their pieces.
A quick perusal of Instagram will unveil hundreds of thousands of offerings, inundating users with choice. But, navigating the digital rabbit hole to find smaller, local brands still in their embryonic stages—ones that cater to niche audiences and tastes—can be surprisingly difficult if one doesn’t know where to look. And, in an era of over-saturation where everyone has access to everything immediately, the best part of shopping online while surfing our newsfeeds is surely the discovery—being let in on a secret (sparkly, beaded or otherwise) that nobody else knows.
To ease your search, Vogue has curated a list of 21 jewellery brands with Australians at their helm that you may or may not have heard of, but should definitely bookmark for your next purchase.
Unique Australian jewellery designers to know in 2023
Sarah and Sebastian
They may be a little more well-known than the Instagram-native labels that populate this list, but the Australian-born fine jewellery label, Sarah and Sebastian, has gained widespread recognition for very good reason. With robust social and environmental commitments and a dedication to local manufacturing, Sarah and Sebastian have established a name for themselves creating delicate, elegant pieces through sustainable and conscious processes. In our book, you can’t go wrong with their dainty Lunette bracelet, finished with a single diamond for a kiss of luxury. Read More…
