21 Social Media Best Practices to Follow in 2022
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Loading... - Paula Dawson
- 28 Jul 2022
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There’s no “one magical way” to do social media marketing that works for everyone. But, there are a few universal pitfalls that can sink anyone. These range from PR nightmares to more seemingly innocuous mistakes, like posting the exact same content on every platform.
By following these 21 social media best practices, you set yourself, or your brand, up for the best chance of success.
21 social media best practices for 2022
Social media marketing best practices
1. Research your audience
This is #1 for a reason: You can’t build a following without knowing who you’re trying to attract. That’s social media 101.
Dig deep into the following questions:
· Who are your customers?
· Where do they hang out online?
· Where do they work?
· What do they care about?
· Do they already know you?
· What do they think of you? Is it what you want them to think?
· What content do they need to see to believe that your products or services are worth their money?
That’s just a start. Make sure your social media marketing plan includes detailed audience research. Document it so your entire team knows exactly who they’re crafting content for.
Pro tip: Defining your target audience is more than demographics or a superficial buyer persona. Include their motivations, inspirations and pain points, and how you’re the perfect solution.
2. Build a presence on the right social media networks
You don’t need to be on every platform to succeed, including jumping on the newest, hottest app just because everyone else is. Before opening a new account, ask:
· Do I (or my team) have the bandwidth to create relevant content for a new platform?
· Does the purpose of this platform fit my brand?
And the most important question:
· Does my audience spend time here?
Focusing on creating thoughtful content for fewer platforms will always serve you better than posting generic content across every platform.
Pro tip: By all means, stay informed on new social media trends, but think before taking action. Read More…
