22 Ways to Create an Interactive Instagram Story in 2023
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Loading... - Cosmina Cebanu
- 02 May 2023
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In 2022, follower reach and engagement rates were down on Instagram. Here are some ways you can get your audience more engaged this year.
Creating content with which audiences want to engage is a learning curve for every brand, especially on Instagram, where brands are having a hard time even getting their content in front of followers.
In our 2023 Instagram Stories Benchmark Report, we saw that more and more brands are using Instagram Stories in their marketing. While Instagram posts do a better job of reaching followers, Stories is where a lot of engagement magic happens.
To help you shake things up for the upcoming year, we have 22 unique and interactive Instagram Story ideas for maximum engagement. Before we get into it, let’s cover a few need-to-know points about Instagram Stories.
Instagram Stories basics
Instagram Stories disappear after 24 hours.
Stories are ideal for off-the-cuff and engagement-focused content.
In 2022, brands posted to Instagram Stories 11 times per month with a median of 2 Story frames per day. Read More…
