3 Sea treasures offer hydration, anti-ageing help for skin
Clean beauty and men’s beauty will be major areas of focus for the cosmetics industry throughout 2023.
But this shouldn’t prevent the emergence of new trends, or micro-trends, whether driven by social networks or by the search for new ingredients that are increasingly respectful of the skin and the environment.
This is the case of marine active ingredients, the new favourites of skincare brands, which are looking to their high hydrating and anti-aging potential. As such, seaweed, seawater and oysters are more than ever in the spotlight right now.
Seaweed for hydration and protection
Seaweed has become a must-have in cosmetics and has a wide range of virtues for the skin. It also has the benefit of being natural.
Preventing dehydration, firming the skin, fighting against the loss of radiance and elasticity, eliminating toxins, smoothing pores and reducing wrinkles, are some of the superpowers of these plants that inhabit the seas and oceans.
Red, green or brown, each variety of algae has its own virtues. It all depends on which one you choose to add to your beauty routine.

Sea salt for regenerating properties
Salt water is known to be good for the skin, but not everyone is lucky enough to live by the sea. Still, you can always take advantage of the properties of salt directly in your bathroom! Read More…