4 Surefire Photography Marketing Tips
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Loading... - elliot emillia
- 17 Aug 2022
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Photography marketing can have us running around like Chicken Little, doing a ton of work without getting much real benefit. On the flip side, marketing photography businesses can be very fruitful and fit in seamlessly with the other aspects of running our photography business.
Here are some surefire photography marketing tips that you can implement right away, and that won't make you feel like you’re just spinning your wheels.
Upgrade Your Website for Photography Marketing
A great website is a superb photography marketing tool and stays working for you all the time and virtually anywhere. Like many of us, you probably set up a website early on in your professional photography career. How well is it working?
It may be time to upgrade your website to help you out in your photography marketing efforts. When shopping or researching online, nothing puts me off faster than a hard-to-navigate, confusing, or amateur-looking website.
Sometimes, it makes good sense to hire someone to remake our website. There are many tools that can be incorporated into a website that helps it be easier to navigate and present your brand in a way that creates a good lasting impression. Just like we are great with the tools of photography, a web designer is great with their tools.
The specifics of what should go into your website for photography marketing will be determined by what type of photography you do. A wedding photographer booking dates will have different web page needs than a nature photographer selling fine art images. If we engage in multiple genres of professional photography, it may be good to have more than one website.
Create a Google Business Profile and Update Regularly
Formerly Google My Business and Google Places, few marketing aids have as much visibility as having a Google Business Profile. Everyone knows to go to Google when they are researching for services or products. A photographer without a Google Business Profile is unlikely to be found in a Google search.
According to some recent surveys, about half of people searching for a photography business want to do business locally. Google Business Profiles can be linked to your website and also show a physical location. Even if you’re not running a photography business that relies on a studio or physical gallery, providing a local address will help some decide to call you and not someone far away.
Interacting with reviews that clients leave increases the likelihood of being found early in a Google search. Posting new photographs and new stories will also work better for your photography marketing than making a profile and never going back to it. Read More…
