4 Tips to Make Your Real Estate Listings Stand Out from the Competition
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Loading... - Philipo Kombo
- 19 Sep 2022
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More often than not, tenants and buyers start their search for their next property online, but as we know there are numerous listings online. So how do you cut out the noise? Here are 4 tips to make your real estate listings stand out from the competition.
Use eye-catching real estate photos
Real estate listings are getting more advanced due to new technology such as aerial photography, drone footage, and virtual 3-D renderings. However, that doesn’t underestimate the power of professional photography. Professional photography instantly appeals to the visual perceptions of the buyers, as they are more than likely to linger on online listings to check out every professionally crafted detail.
Highlight your listing’s best features
Another way to make your listing stand out is to really direct attention to the listing’s best features. This not only makes the property more memorable but can also draw attention away from the property’s less desirable features. For example, if your listing has beautiful natural light or a newly renovated kitchen, be sure to highlight these attributes in both the listing description and imagery. These images should also appear earlier in order of the listing photos to reinforce the copy and create a point of difference.
Know your keywords
To make your listing description and title stand out, it’s crucial that you include keywords that potential buyers and tenants would look for. These might be feature keywords that highlight your listing’s proximity to amenities or descriptive keywords that trigger the audience’s imagination.
Here are some examples of feature keywords:
· Air conditioning
· Close to the public transport
· Walking distance to shops
· Hardwood floors
· Stainless steel appliances
· High ceilings
· City views
