4 Tips to Specialise as a Luxury Real Estate Agent for the Ultra-Rich
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Loading... - Achen Mugisha
- 22 Dec 2021
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Real estate agents who specialise in the luxury real estate niche deal mainly with ultra-rich individuals. These are the wealthiest individuals in society. Although it is a relatively small group, it continues to grow.
There’s more to working with the wealthy folks than simply showing expensive and beautiful homes. Let us look at what it takes to become a luxury real estate agent.
It’s All in the Details
According to Vivien Snyder, a residential broker associate and Certified Luxury Home Marketing Specialist, one of the essential things luxury real estate agents can do for their clients are pay attention to the details.
“I think the biggest trait that successful real estate agents share and this is also the same for luxury agents is to pay attention to the small details.” “Luxury homes are usually large and can’t fit into a ‘price per square foot’ category, so you need to be aware of the features in the construction and finishes from the structural components and the finer appointments,” says Snyder.
The details may include critical elements of a property on sale, location, amenities, and anything else that will help it sell. Clients for luxury properties want a pleasant neighbourhood, easy access to shopping and community services and some extra frills.
Ultra-rich clients can be more demanding than other customers. One of the best ways to meet the demand is to be detail-oriented and prepared. The agent should be specific, timely with information, organised, concise, and trustworthy.
“Expecting questions before being asked and listening to determine what clients may ask is vital to keep your clients well-informed and happy. So, listen for the questions and prepare your answers,” says Snyder.
Become an All-Around Expert
According to Snyder, you don’t have to be wealthy and well connected to become a luxury real estate agent. The number one aspect you need is to become an expert. Be familiar with the properties on sale by touring them and any other inventory that has been sold.
Besides informing the clients about the real estate market, the agent should share detailed information about the neighbourhood. The agent should also have information about non-real estate such as clubs, art and recreational centres in the community and so forth.
Some ultra-rich clients may want to have offices at their homes and so need information about the availability of internet services and much more.
An expert in real estate knows how to price properties and time the market. With such skills, you’ll be able to develop. Read More…
