5 best “quiet luxury” brands so you can stop wearing logos everywhere
You know what they say: “Money talks, wealth whispers.”
Remember when logomania was everywhere? Supreme box logo hoodies, Gucci T-shirts, and Fendi bags were all the rage just a couple of years ago. But that trend has since faded away like a fake Balenciaga logo will, with “quiet luxury” taking its place. You might have also heard it described as the “old money aesthetic” or “stealth wealth.”
It’s essentially all about dressing up with the mindset that you don’t care because you’re so eff-ing rich, and impressing fashion snobs is the least of your concerns. A “quiet luxury’ wardrobe would then consist of basic, logo-less essentials, but not from Uniqlo, mind you. If you want to elevate your style this year and not be a walking billboard for a Fendace campaign, here are 5 brands you should add to your watchlist.
1. The Row
The label’s design ethos is all about elegant minimalism, making it the perfect poster child for the quiet luxury movement. Even though its founders Mary-Kate and Ashley Olsen are celebrities in their own right, The Row has evolved into becoming a staple in many closets of girlbosses around the world. Read More…
