5 New Social Media Tactics to Try in 2023
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Loading... - Jack Knight
- 24 Feb 2023
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Leveraging the power of social media can drive small business growth in 2023. Here are five tactics to try.
If you want to connect with your customers in 2023, you need to be active on social media. Here are five social media trends to explore this year.
Consider TikTok marketing
TikTok continues to grow at a rapid pace, and it’s incredibly popular with younger demographics. It’ll continue to be a valuable tool for businesses in 2023, especially if you’re marketing to a Gen Z audience.
The app continues to release new features, like TikTok Stories, TikTok Now, and Photo Mode. And its ad revenue is growing so quickly that it could exceed Meta and YouTube’s combined video ad revenues by 2027.
If you haven’t already, set up a TikTok profile and begin learning what the platform has to offer. Once you have a marketing strategy in place, you can start exploring TikTok ads.
Create a BeReal profile
BeReal is a photo-sharing app that prompts users to share one unfiltered photo a day, encouraging people to be more authentic on social media. The app was founded in 2019, but its popularity skyrocketed in 2022.
It’s been downloaded more than 27.9 million times, and the majority of these downloads happened in the last year. BeReal doesn’t offer any ads or promotional features for businesses, but it could be a useful tool to build brand awareness.
At the very least, set up a profile and start familiarizing yourself with the platform. The app is still growing and isn’t overly saturated yet, so now is the ideal time to start using it. Read More…
