5 Predictions for Social Media Trends in 2023
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Loading... - Amoli Naidu
- 19 Jan 2023
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Looking to grow your social media presence? Take a look at what's new for Facebook, TikTok, LinkedIn and more in 2023.
Social media is an ever-changing landscape, so following trends can feel daunting. But it’s more important than ever for entrepreneurs to use social media as a primary marketing tool, especially as more people use platforms like Facebook, Instagram, and TikTok. Since the Covid-19 pandemic, the number of social media users grew from about 3.9 billion in 2020 to 4.9 billion at the start of 2023, an increase that is predicted to grow by another billion users by 2027.
To get a headstart on your brand’s marketing strategy this year, we’ve rounded up five predictions for social media trends in 2023, pulled from studies by social media management and content-creation companies.
1. AI will continue to grow and become mainstream
Artificial intelligence, or AI, has been incorporated into social media sites for years, and in 2022 it made a splash with image-creating AI tools on TikTok and various apps. Online technology newspaper TechCrunch expects tools like these to grow, despite the controversy over recycling artists’ work without credit. This is just one example of the kinds of tools AI can offer – and with investments hitting almost $50 billion at the end of 2022, we’re likely to see more. While business magazine Forbes expects investments to slow this year, companies will continue to explore different tools and ways to incorporate AI into their programs.
2. The outbreak of “organic” content
BeReal, a new “authentic” social media app, launched a place to share candid, or “real,” photos. At a different time every day, the app alerts users they have two minutes to “be real,” taking two photos – one using the front facing camera and one using the back camera. Once the app started gaining popularity, other platforms – like this Instagram story feature and TikTok’s “Now” – followed suit. Platforms are likely to continue to find ways for users to produce these natural, “organic” social media experiences. Read More…
