5 Social Media Influencer Types That'll Boost Your Brand in 2022
A social media influencer can amplify your reach and improve engagement, all without burning a hole in your pocket.
Yet, it’s challenging to find the right influencer for your brand.
This post will get you up to speed on this and more. We’ll introduce:
· five types of social media influencers
· discuss the pros and cons of each
· give you some questions to help choose the best influencer for your brand.
Sounds good?
Let’s dive right in.
What is a Social Media Influencer?
Most people are active on social media and have gathered a following, but that doesn’t make you an influencer.
A social media influencer is someone who has:
1. established credibility in a niche
2. has created a passionate audience
3. considerable influence over their followers
A social media influencer’s power comes from their ability to establish an authentic relationship with their followers. In turn, it helps them drive massive engagement on the platform.
Why are Influencers Important to Your Brand?
Social media influencers can convert indecisive buyers to paid customers through the power of word-of-mouth.
How?
As stated above, they have established an authentic relationship with their followers.
In fact, 63% of 18-34-year-olds trust social media influencers more than brands.
So, a simple recommendation from someone you admire or trust implicitly can convert you into a customer.
Also, a social media influencer can amplify your brand’s reach and influence at a fraction of the cost and effort it would take you through conventional means.
Furthermore, influencer marketing is estimated to generate 11x higher ROI than digital media and a ~6x higher return compared to paid media.
5 Types of Social Media Influencers That Will Empower Your Brand
Not every social media influencer has the same impact. Some can boost brand awareness while others focus on engagement.
So, while there are several ways in which you can categorize them, let’s look at a ‘beginner-friendly’ manner of segregating them. Read More…
