5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season
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Loading... - Szabo Dominik
- 26 Sep 2022
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Have you got all your bases covered for the coming holiday shopping push?
If you’re looking for ways to update your social media marketing efforts, then Facebook’s likely still a key focus, because while it has lost ground with younger audiences of late, and it’s not the cool place to be that it once was, it’s still used by nearly 3 billion people per month, with 1.97 billion of them logging into the app every single day.
And with Meta increasingly leaning into AI-based content recommendations to insert into user feeds – i.e. content from Pages that people don’t follow - there may actually be even more opportunity to get your brand in front of interested consumers, if you set up your Facebook presence the right way.
So how do you do that? Here are some tips:
1. Ensure you’ve set up all elements of your Facebook business Page
It largely goes without saying, but the key starting point for building a Facebook presence for your brand is creating a dedicated business Page, which you can do within the Facebook app.
Ensure that you fill out all the fields that you can, as Facebook will then be able to use this info when categorizing and recommending your Page to relevant audiences.
In your ‘About’ section, provide additional content about what your business does, and the ‘why’ of your brand, summarized to fit.
You should then upload relevant images to represent your business, aligned to the correct image dimensions, which Facebook lists here.
Finally, you should also look to include a Call to Action which directs your Page visitors to visit your website, phone your shop, etc.
Again, most businesses have likely done all of this already, but Facebook is always rolling out new updates and changes, so it may be worth revisiting your Page details to ensure that you are taking advantage of every element. Read More...
