7 Secrets for Supermarket Success
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Loading... - Maggie Holmes
- 21 May 2022
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1) A Creative Design
Change up the layout of the store from time to time. People get bored of seeing the same things over and over again, people want change! If you manage to make your store layout differ significantly from the other ones in the neighborhood then you will immediately keep old customers interested and grab the attention of potential customers. There are many different ways of making yourself both more accessible and more innovative, but it falls upon you to figure out what works best for your store. Get inspiration from other notable store owners and how they attract people. In this article, we will mention several ways of effectively luring customers.
Usually, how most stores do it, they advertise their most proud goods and put them on display in the first rows, as well as putting delicious smelling products and bakeries to attack your sense (we’ll get to that part later).
2) Make Deals With Local Entrepreneurs
We are all used to seeing more or less the same big corporation products all over the country. But what happens when you see a charming bottle of ajvar suddenly available to purchase? The customer will have a dose of curiosity when encountering new products (especially when they are locally made). Every store that cooperates with locals will have a bigger spot in the hearts of the people near them because they seem more human, they don’t just sell the same old products like everyone else. So, start reaching out and see who wants to cooperate with your market in order to get a win-win situation for both of you.
3) The Power of Coupons
Coupons are one of the oldest (and most effective) ways of getting customers to keep coming back to you, and not without reason! People like to get things in return for their purchases. They want to know that if they invest in your store, they will get something in return down the line. Knowing that that 10th Pepsi is going to be free is all it takes for people to keep coming back to you. You will be way better off if you can pull off membership deals as well. Any intel that you get about the shopping habits of your customers will allow you to better modify your array of offers and lead to further efficiency and a larger income. For example, if the membership stats show that a customer is more likely to buy plant-based protein then look no further than Protein By Plants, as they can supply you with all if your healthy protein needs.
4) Accelerate Digitalization
The pandemic has been a driving force of digitalization everywhere around the world. With countless people being in lockdown and unable to move, stores had to adapt to this and digitalize in order to still retain their customers. This has, of course, led to a better understanding of technology from large supermarket chains, leaving those who haven’t modernized left behind and unable to keep up. With this in mind, if you are not among those who have digitalized, it is time that you do so. Make sure that your store app is up to date and doesn’t lack the necessary marketing tools that will help you better understand your customer base.
5) Attack the Senses
Ever wondered why there is a bakery at the very entrance of a large market? This is because they are aware of what effects strong scents have on people. Research has shown that stores that promote strong scent marketing have an increase of 11% in retail store sales and a 20% higher customer satisfaction score. This makes a huge difference in sales for supermarkets and that is why the owners that know the worth of a strong smell promote them. This is also how they get you to keep going further in and maybe even buy something you did not intend to buy in the first place!
6) Always Mix up Deals
This can go hand in hand with cooperating with local entrepreneurs. The main reason being is that when you start cooperating with a new provider, it is time to highlight their products as a new addition to what you’re offering in your store. People like to see change and new and exciting deals that will push them into trying some new products out.
7) Employee Self-Reliability
The employees are the key middlemen between your customers and the products, therefore it is essential for them to be properly trained and resourceful so that they can provide the optimal experience for customers and help them if they have any quarrels about what to buy or whether they should buy it in the first place. The most important factor is to train them to handle situations with rude and troublesome customers as it requires a lot of effort to be able to deal with them in an elegant manner.
