7 Social Media Predictions For 2023 (According To Experts)
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Loading... - tyler matilda
- 23 Jan 2023
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If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness.
Perhaps antithetical to my love for trend-watching, the biggest lesson I’ve learned from predictions is that no one can tell the future. We can only make observations based on data and the cultural landscape and cross our fingers.
Keeping that in mind, we — along with experts — outline what we’ve noticed people are picking up more of in the industry and make observations about what the future might hold for social media in 2023.
1. More AI-generated content – and accompanying tools to track it
Based on the current trajectory of interest, this is a more obvious prediction, but one that has to be made nonetheless.
The end of 2022 was bang-on for AI with the release of OpenAI’s ChatGPT. We, and much of the Internet, were instantly hooked on the tool and its potential applications. We’ve seen it used to manage and write emails, tweets, and, more controversially, to make art.
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Mohammed Asaduallah is the CEO of BetterwithBenji a tax software platform for creators. He predicts that social posts will be generated by ChatGPT after being trained with a company’s brand persona. Writer, the AI writing platform, is already pushing a feature that promises to achieve this called CoWrite.
Of course, the danger of increased AI use could lead to increasingly mediocre content flooding the Internet. Daniel Sobey-Harker, Head of Community at Windscribe, predicts that companies will mistakenly believe that they can replace writers with AI tools – leading to a deluge of mediocre content that creates an aversion to long-form articles in general.
On the flip side, there is a golden opportunity for writers, artists, and creators with a unique voice, style, and perspective to stand out. I personally predict that once the hype passes, human creativity will become more valuable than ever. After all, AI isn’t trained on AI-created content – it’s trained on human content.
