7 Tips for Fundraising on Social Media
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Loading... - Fazilah Lam
- 14 Feb 2023
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In our increasingly interconnected world, about 59 percent of people use some form of social media. Social media has become an important channel nonprofits can use to boost their outreach and fundraising capabilities.
Social media is a powerful tool to build relationships with supporters and influencers, relationships that will lead to successful nonprofit fundraising. We've compiled a list of tips your organization can use to create and launch an effective fundraising campaign that includes social media.
1. Create a Campaign Plan
To set up your fundraising campaign, it's important to create a plan with your team so you can keep all the moving parts organized. For example, charity: water had lots of success with its September Campaign. This campaign asked people born in September to invite their friends and family to make a donation in lieu of giving gifts, and share the campaign to social media.
charity: water developed a clear plan and timeline for the campaign ahead of time, which ultimately helped it raise $1.1 million during the campaign in 2020. Here are a few ideas to help you get started:
Create a title for your campaign.
Create a hashtag to use across your social platforms.
Decide how long the campaign will run.
Draft a content plan and schedule.
Design a unique landing page for the campaign.
Set up a plan to track benchmarks along the way.
Decide which team member will be responsible for each aspect of the campaign.
Consider using a social media management tool like HubSpot or Hootsuite to schedule posts in advance. Read More…
