9 popular types of social media content to grow your brand
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Loading... - felix erin
- 08 Mar 2023
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Content is at the heart of every social strategy. It’s how brands make their first and long-lasting impressions on social media. And it’s with content that brands communicate and connect with new and loyal customers alike.
That’s why it’s important to know what to post on each social media platform. So in this article, we’ll share the nine most valuable types of social media content according to marketers and how brands are using these formats to strike a chord with audiences.
The most engaging types of social media content in 2023
Keeping up with the latest in social media is a difficult task with all the different platforms, features and algorithms. That’s why we created The 2023 Content Benchmarks Report to help you identify the most valuable types of social media content.
In this report, we collected data from 729,000 public social profiles in 2022. Then, we analyzed trends to derive what types of social media content will inspire your audience and make them more likely to engage with your brand. Let’s take a look at which formats are most engaging.
1. Short-form video
Short-form videos are the most captivating type of social media content thanks to their capacity to break down and present information in less than one minute. Plus, the length makes it more shareable and ideal for social media.
You’re facing an audience that’s busier than ever. People are looking for immediate gratification with fast and entertaining content they can consume on the way. So a 15-minute video seems impractical when a one-minute video can do the job just as well. Read More…
