AI Data Quality Startup Soda Raises $14M for US Expansion
Soda, a Brussels-based AI-enabled data quality startup, has secured $14 million in investment from strategic partners and existing investors, including Singular and Point Nine. This latest funding round will support Soda's ambitious plans to expand its global team and strengthen its presence in North America by bolstering its New York headquarters with seasoned go-to-market talent.
Founded by Maarten Masschelein and Tom Baeyens, Soda is on a mission to eliminate bad data from disrupting business operations. The company believes in empowering everyone to share and utilize trustworthy data. Its primary goal is to enable data teams to identify and address data issues early, thereby preventing downstream impacts.
Soda has already invested heavily in becoming a GenAI-first platform, with notable advancements such as the introduction of SodaGPT in 2023. The startup continues to release new AI features under the Soda AI umbrella, including Anomaly Detection and OpenAI Assistants, which aim to enhance productivity by integrating AI into the data engineering workflow for automated testing and observability.
The company has garnered significant global community support since the release of Soda Core in 2020, an open-source tool that helps thousands of data teams test data and prevent issues. Soda has expanded its offering to include data observability, providing customers with a robust defense mechanism to detect production issues and improve debugging and resolution times.
Soda is also pioneering the creation and adoption of data contracts, simplifying data management by enabling teams to handle data published as APIs, akin to practices in software engineering.
The startup's innovative approach has earned industry recognition from Gartner, Thoughtspot, and Modern Data Stack. Soda serves a diverse clientele, including high-profile companies like Disney, HelloFresh, Abercrombie & Fitch, and Bloomberg.
With this new funding, Soda is poised to continue its growth trajectory, enhancing its platform and expanding its market reach to ensure businesses worldwide can rely on high-quality, trustworthy data.