Austria Juice taps organic demand with fruit juice concentrate offerings at BioFach 2023
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Loading... - Daniel Leitner
- 24 Mar 2023
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Austria Juice showcased its latest organic juice concentrates and compounds at BioFach 2023, including a new pomegranate berry mix and lime guava drink. FoodIngredientsFirst spoke with Kai Oliver Antonius, a member of the board and CSO of added value for Austria Juice.
“We are showcasing juice concentrates made specifically from organic fruits, such as our new berry mixes. We are mainly focussing on the red fruits and apples,” Antonius told us.
He highlighted how Austria Juice is capable of providing different variations on juice and juice concentrates and its versatility in NPD as the industry adapts to new organic trends.
“For 2023, we are running a special line of organic products that do not contain any juice any more.”
“That means organic mixtures based on organic sugar and organic flavors, but we are also offering a tonic or a purely organic energy drink,” he adds. “We have already launched three types of energy drinks that are completely organic.” Read More..
