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Bansko Is The World's Most Popular Ski Resort, New Study Finds

A new study by travel experts at money.co.uk reveals every country's most-searched-for ski resort

Globally, Bansko in Bulgaria is the world’s most popular ski resort topping the list in 11 countries

10 European resorts feature in the most popular ski resorts list, including Bansko, Obertauern in Austria, and Morzine in France


A new study by the travel experts at money.co.uk has revealed where the world wants to ski the most.

The research pulled a long list of over 1,100 ski resorts around the globe and analysed Google search data for everyone to reveal where the world wants to ski the most. This revealed that Bansko in Bulgaria is the most popular ski resort in the world, as it is the most Googled place for skiing in 11 countries. The countries wanting to ski in the Bulgarian resort the most are Israel, Kuwait, Northern Ireland, Qatar, Romania, Serbia, Slovakia, Slovenia, Tajikistan, and Ukraine. Bansko is located in Pirin National Park, it has quickly become a popular destination for those who love the slopes as it is such a snow-sure destination that is famed for having excellent quality snow even in the poorest seasons.

The second-most popular ski resort is America's Aspen, also known as Ajax, which is the go-to destination if you want to hit the slopes alongside A-listers and be surrounded by stunning scenery. It is the most popular ski resort in nine countries around the world; including, Belgium, Brazil, Kenya, Nigeria, Pakistan, Phillippines, Poland, Samoa, and San Marino.

Third is Austria’s Obertauern coming out as the most Googled place to ski for seven countries. Interestingly, all of the countries searching for skiing in Obertauern the most are in Europe, with Albania, Austria, Belarus, Croatia, Czech Republic, Finland, and Hungary all being the biggest fans of the Austrian resort. Read More...

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