Bitcoin adoption of Guatemalan merchants grows one BTC tattoo at a time
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Loading... - Daan Dekker
- 29 Mar 2023
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The Central American country of Guatemala is getting inked on the path to greater Bitcoin merchant adoption.
Bitcoin use in Guatemala is on the up. The Latin American country bordering El Salvador boasts Guatemalan-grown Bitcoin companies such as Ibex and Osmo, several Bitcoin Beach-inspired projects including Bitcoin Lake and now, free BTC tattoos.
A 2022 Bitcoin merchant adoption competition hosted by Osmo Wallet — a Guatemala-based Bitcoin company — led to the free ink promotion. Cointelegraph spoke to Piero Coen, the co-founder of Osmo Wallet and Steven Marroquin, the owner of Soul’s Anchor, a tattoo parlor in Guatemala City.
Coen explained how the mission is to get more people to use Bitcoin:
“So we ran a competition among merchants to see who would process the most volume in Bitcoin sales in 2022. Turns out Soul’s Anchor Tattoo Shop in Guatemala City, who started accepting Bitcoin payments using Osmobusiness back in October, won the competition.”
Merchant adoption is nothing new in Guatemala. So they thought about how to make things more exciting. They decided that offering free Bitcoin tattoos to customers might be a Bitcoin-friendly marketing tactic. Coen explained, “It was a huge hit. All the slots filled up in hours!”. Read More…
