Branded Residences Remain In Demand As Developers Bring New Inventory To The Market
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Loading... - Heather Craven
- 01 Mar 2023
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The age of the branded residence is upon us as the once-niche sector has grown into a global phenomenon. In major cities across the globe, residential offerings from luxury hotel chains like the Ritz-Carlton, Six Senses and Viceroy as well as high-end brands not often associated with housing like Lamborghini, Armani and Bulgari are arriving on the market every week.
In Dubai alone, there are more than 40 branded residences currently under construction, adding to the 71 already present in the capital city. Other hotspots include London, New York City and coastal Mexico.
Take a look at three upcoming branded residences from distinct markets around the world.
Ritz-Carlton in Portland, Oregon
As one of the world’s premier hospitality brands, Ritz-Carlton has built an impressive portfolio of residential products that spans 18 countries across four continents. Now the luxury hotel chain has set its sights on the growing market of Portland with the forthcoming completion of the Ritz-Carlton Residences Portland. Set to open in July 2023, the Ritz-Carlton Residences Portland will be the first residential building to be branded by a major hospitality company in the city.
Owner of Portland-based boutique brokerage LUXE, Terry Sprague, says that the new residences will serve as the watermark for upcoming growth in the luxury real estate market for the Pacific Northwest state. “This Ritz-Carlton development is going to set the standard for luxury residential hotel living not just in Oregon but the entire West Coast.” Read More…
