BYS Philippines celebrates 10th anniversary with stunning fashion presentations
Remember Rihanna’s 2017 Met Gala garb designed by Rei Kawakubo? Or Anne Curtis’ recent Y2K style ensemble? What about Catriona Gray’s Lava dress at the 2018 Miss Universe? All these looks are iconic but what took them to the next level was their matching makeup. Rihanna’s severe blush, Anne’s pastel eyeshadow, and Catriona’s red lips were the key elements completing their looks. For the longest time, fashion and beauty worked hand-in-hand in creating such remarkable style moments. Both fields have been on a mission of turning people into works of art, which has been best depicted through magazine editorials, red carpet sightings, and even on the sidewalks. Locally, the relationship between fashion and makeup has been perfectly showcased through a recent style fest led by BYS Philippines.
As it celebrates its 10th anniversary, the beauty brand gathered Filipino designers for its first-ever BYS Fashion Week. From Oct. 6 to 8, the country’s stylish crowd witnessed not only the bests of Filipino fashion but also new and imaginative makeup looks celebrating diverse beauty, inviting everyone to present their best selves with its #YouPlayYou initiative.
BYS Fashion Week is divided into five stages—Sustainability, Glam, Break Your Stigma, Euphoria, Skin, and Street. From new romantic dressing and modern takes on street style to reimagined Filipino craftsmanship, here are some of our favorite style moments from the three-day fashion and beauty spectacle.
Sustainability stage
Kicking off the beauty brand’s fashion week were Randolf Clothing and Russell Villafuerte. Style meets purpose in both of their fashion shows. Fashion designer RJ Santos of Randolf Clothing presented a colorful parade of pieces spotlighting artsy embroidery and tulle garbs. Among the top pieces were the reimagined barong and that ombre suit with butterfly illustration. Sneakers turned into corsets dominated Russell’s show. His take on the “body accessory” was matched with a myriad of prints and textiles, overall, giving a show that presented an innovative view on sportswear.


Glam stage
Day 1 continued to a fantasy garden and helping it bring to life were the designs of Cheetah Rivera and Jaz Cerezo. Inspired by the whimsical illustrations of Cicely Mary Barker, Cheetah’s collection explored romantic silhouettes, floral ornaments, and dreamy color combinations. Jaz, on the other hand, took everyone to the Garden of Eden with her collection echoing the biblical tale of Adam, Eve, and the serpent. It presented new suiting, skin-baring dresses, and play serpent embellishments. Read More…