Cherry Play Goes Live in the Netherlands with Hard Rock Casino NL
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Loading... - Vissarion Novikov
- 30 Jan 2025
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Game development studio Cherry Play has officially launched in the Dutch iGaming market through a partnership with Hard Rock Casino NL. This collaboration marks a significant milestone for Cherry Play, as it introduces a variety of games to the operator, including popular titles such as Multi Banks, Super Coin, and Golden Cherry Jackpot.
One of the standout features of this partnership is Hard Rock Casino NL becoming the first operator to adopt Cherry Play’s innovative subscription-based licensing model. This model allows operators to pay a fixed fee for access to Cherry Play’s games, diverging from the traditional revenue-sharing approach commonly used in the industry.
Olga Bajela, the newly appointed CEO of Cherry Play and former chief operating officer at Stakelogic, expressed her excitement about the partnership, stating, “I’m thrilled to announce Hard Rock Casino NL as our first operator partner, marking our debut in the Netherlands.” She emphasized the importance of not only offering great games but also rethinking the commercial agreements that govern how games are provided. “This allows operators to access our content for a fixed cost, ensuring they benefit from the revenues they generate. It also incentivizes them to give our games better positioning and additional promotional spend, as they get to keep all the revenue they generate.”
Cristiano Blanco, CEO at Hard Rock Casino NL, highlighted the significance of this partnership in enhancing their game offerings. “We have become a leading online casino destination for players in the Netherlands because of our extensive game offering, and this deal with Cherry Play strengthens that with hugely entertaining classic slot titles,” he said. Blanco added that the collaboration allows Hard Rock Casino NL to differentiate its game offerings for players, reinforcing their commitment to providing a diverse and engaging gaming experience.
With this partnership, Cherry Play aims to establish a strong presence in the Dutch market, leveraging its unique subscription model to attract operators and enhance player engagement. The collaboration with Hard Rock Casino NL is expected to pave the way for further growth and innovation in the iGaming sector in the Netherlands.
