Cocktails in comfort: why homewear is the new staying-in staple
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Loading... - Josue Lagos
- 19 Jan 2023
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Forget your old university sweatshirts and saggy leggings. Post pandemic, there’s a whole new category of clothing emerging specifically created for wearing inside, rather than outside, the house.
Homewear, rather than ware, comprises items that fall somewhere between loungewear and nightwear. Pieces comfortable enough to binge Netflix in but equally presentable enough that you don’t panic when a delivery driver knocks on the door.
In the place of jogging trousers come house dresses, robes, shoes and even pyjamas that you wear round the house before putting on your actual pyjamas for bed.
“It’s all about the ethos of slowing down,” says Laura Shippey, head of womenswear at Toast. “There’s a ritual around putting on comfortable clothes with beautiful fabrics, just for inside.”
The brand has seen a huge upsurge post pandemic in demand for its wear-at-home pieces.
Among its latest offering are roomy cashmere and striped linen dresses, relaxed linen herringbone suiting and cotton jumpsuits. Read More…
