Complete guide to social media analytics and why it’s important
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Loading... - Daniel Muchiri
- 26 Jan 2023
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When creating your social media strategy, you’re choosing goals and objectives that you want your marketing efforts to hit. But if you’re not monitoring your social media analytics, metrics and performance, how will you know if you’re hitting those goals?
Social media analytics are key to proving ROI, making informed business decisions and so much more—and luckily, nearly every platform offers its own form of in-app analytics. Plus, there are a number of social media analytics tools that can help you monitor your performance in even more depth.
Throughout this article, we’ll touch on why social media analytics are so important and which types of analytics you need to be paying close attention to.
What is social media analytics?
Social media analytics refers to the collection of data and metrics that help you measure your overall social media performance. This helps marketers understand which types of social media content best resonate with their audience so they can shape and adapt their strategy accordingly.
What is the importance of social media analytics?
Social media analytics help marketers with a number of tasks, from informing their strategy to planning campaigns and content ideas. There are five major benefits that tracking social analytics can help with.
1. Trendspotting
Trendspotting is the act of pinpointing upcoming trends before they’re mainstream, and keeping a close eye on your social media analytics can help you do just that. Some of the trends that your social media analytics can help you determine include:
- Which platforms are gaining more traction and popularity (or losing popularity)
- Topics of interest that your audience is talking about (and mentioning your brand in conversations about)
- Types of ads that your audience is interested in
- Up-and-coming influencers and products in your niche
- Types of content that your audience engages with most
If analyzed properly, your social media stats can be a huge help in identifying what you should post more of, what types of content are becoming more popular and what your audience is going to want to hear more about in the next quarter or year. Read More…
