Daily hacks: Get dewy, fresh and hydrated skin using ‘Face Wine'
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Loading... - Jerry Kery
- 13 Jun 2022
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Hungry for beauty tips of all kinds, TikTok users experiment daily with all kinds of new cosmetics in the hope of uncovering unexpected wonder products. The latest trend is ‘face wine’.
Cosmetics enthusiasts are always on the lookout for the tip, the technique or the product that will raise their profile on the platform – albeit often temporarily – while boosting their number of likes and followers.
Face Wine fad
The ‘Face Wine’ fad is currently paying dividends for the French brand Caudalie, which has found one of its products at the centre of a new viral trend called ‘Face Wine’.
Contrary to what its name might suggest, the ‘Face Wine’ trend does not involve sprinkling the famous alcoholic beverage on your skin.
Unlike the majority of trends that emerge on the Chinese social network, this is not a hack or a technique, but a hashtag that refers to a single product.
Also note that ‘Face Wine’ should not be confused with ‘Wine Face,’ which describes the adverse effects that the excessive consumption of alcohol can have on the skin.
Face Wine origin
The origin of ‘Face Wine’ is linked to an iconic product from the French beauty brand Caudalie, which specialises in vinotherapy.
That product is the brand’s Eau de Raisin, or Grape Water, a refreshing mist for the face.
And it is two influencers present on TikTok – Monet McMichael and Mikayla Nogueira – who helped popularise this product among their millions of followers. Read More…
