Digital Haptik releases ‘The state of WhatsApp marketing 2023’ report
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Loading... - Lucy Benja
- 23 Feb 2023
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The report highlights the new features and innovations on WhatsApp in the last couple of years that make it a powerful channel for marketers to drive end-to-end customer engagement
As brands map out their marketing plans and customer engagement strategies for the new year, Jio Haptik Technologies, the WhatsApp chatbot solution provider, has compiled a report titled ‘The State of WhatsApp Marketing 2023’ that speaks to marketers about WhatsApp as a growth channel, trends that will shape marketing in the new year, best practices for WhatsApp business messaging, and more.
Aakrit Vaish, CEO and Co-founder, Haptik, said, “With a reach of over two billion users across 180 countries, WhatsApp has emerged as a powerful marketing channel for brands to connect and engage with prospects across the globe. ‘The State of WhatsApp Marketing 2023’ is Haptik’s special initiative covering all the aspects essential to marketers about WhatsApp as a marketing channel. It covers trends, strategies and best practices to help Marketing, CX, and Growth leaders in the new year. The report includes case studies of prominent consumer brands that have leveraged WhatsApp to boost customer engagement, unlock higher revenue potential and foster brand loyalty" Read More…
