Dispelling a myth: “TV is no longer the number 1 screenâ€
-
Loading... - Harriet Nyabuto
- 26 Sep 2022
- 58 Views
- 0 Like
- 0 Comment
The television myth has been shattered. Appearing on the small screen has no longer become a privilege today. We are now very far from the time when those who appeared on the small skylight were considered stars. We looked down on them. They impressed their world. The 8 p.m. newspaper at the Rts was the obligatory passage for information. The parents of pupils required their offspring to put themselves in front of the small screen to be informed. There was a certain elite to whom access to this medium was reserved. This is no longer the case with the small screen now becoming the place of frequentation of any social category, provided that it is in phase with new information and communication technologies, commonly called Ntic . These participated to a large extent, to kill the myth of television by democratizing its access to anyone who wants to get their message across. Adama Sow, a journalist specializing in metamedia, recognizes that television is experiencing a crisis that has lasted for almost two decades. In the program Les Guignols de l'info, which was on Canal, the alert had been launched in the 90s according to him. “If you remember elsewhere, the credits of this program Les Guignols de l'info on Canal, what was it? It was you are following the ancestor of the internet. It was already an anticipation of the 90s. Because Les Guignols de l'info, it's true that it was a parody program but full of meaning. Already at that time, some media professionals saw a little, with the advent of the Internet, that TV will soon have its day. Whether we like it or not", argues Mr. Sow, before highlighting that this upheaval experienced by this medium "even now, has become more significant due to the advent of new modes of consumption, of the image that we show you, of content distribution". "We don't talk about that enough. But I think the event, when Netflix came into being, was streaming. The latter is really the broadcast mode. Now, instead of waiting for show dates in front of the TV, people can have a streaming premium content stream of entertainment, news, magazines, documentaries. That is to say not only continuously, but with a new technique which is the replay”, he continues. If television derived its strength from its appointments, this is no longer the case with other modes of content consumption. “Television was meetings. For example at Le Quotidien, we have an appointment with you every morning. The strength of traditional media is that they are meeting media. For example, at Rts, the television news at 8 p.m., 1 p.m., 6 a.m., the morning show, etc., these are appointments. Already streaming is a mode of consumption and dissemination of information with Vod, Video on demand, replay streaming. This means that there are no more appointments, ”he points out. “If you go home, in the evening for example, on the weekend, to relax a bit because you don't work on Sunday, you can watch audiovisual content continuously on your laptop or tablet, on your phone. These are series films and even newspapers, news magazines, debates. We are freed from the power of television, that is to say, it gave us appointments that marked moments. Television is no longer the main screen,” adds Adama Sow. In addition to a flowering of television channels flooding the television space, all you need is an internet connection in your smartphone to get your message across. Read More…
