Erica Paiva, a Mozambican woman entrepreneur building a strong personal media brand
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- 23 Aug 2022
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Erica Paiva is a creative woman entrepreneur from Mozambique who decided to use her own unique skills as a tv host, writer, actress, master of ceremony, and event planner to create a niche, personal brand in the marketplace. Erica’s brand has been in the market for 7 years, but she has been working for a total of 15 years.
LoA chatted to the multi-faceted creative entrepreneur, Erica Paiva, this month to learn more about her personal media brand building.
What does your company do?
My company does a bit of everything. I plan and produce events, I'm also a Master of Ceremonies and actress. I also have a social media department that creates live streams with guests on Facebook called Descomplicando Sentimentoscom a Erica Paiva.
“I thought that to have a company I needed it to have a focus on a product and several employees until I realized that I was my own product due to so many skills.”
“I want to establish my name in the market and help others that have the same dreams of becoming a tv host, actress, events producer and so on.”
What inspired you to start your company?
I thought that to have a company I needed it to have a focus on a product and several employees until I realized that I was my own product due to so many skills that I had up my sleeve.
Why should anyone use your service or product?
I'm passionate in everything I do, and most of all I do it with love.
Tell us a little about your team
For now, I'm working alone, but I have a partnership with some agencies.
Share a little about your entrepreneurial journey. And do you come from an entrepreneurial background?
I don't come from an entrepreneurial background. I have worked in the communication sector since I was 16 years old, I started with the role as Master of Ceremony, and later I started planning and producing events. After 5 years of experience in that sector, I decided to work as a tv host which gave me an idea to use my new skills to start making movies. Read More...
