Ethical luxury footwear brand ADAR crowdfunds vegan Italian-made sneaker
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Loading... - Juan Delgado
- 07 Oct 2022
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Founded by Florence-based fashion designer Willy Anne Wijnja and Zurich-based entrepreneur Luca Matteo Manuzzi, ADAR (About Designing Abstract Realities) combines ethical design with luxury quality to create new-era premium high-fashion sneakers.
Described by the founders as a “vegan sneaker for a conscious generation”, ADAR’s debut, The Waver, is a handmade unisex low-top sneaker with 100 per cent of the material sourced and manufactured in Italy. Made for the conscious fashion-forward consumer, the sneakers prioritize comfort whilst supporting the need for sustainable luxury that is cruelty-free, innovative and has a positive impact on the world.
Featuring an outsole made from recycled rubber, an upper made from vegan Apple Leather and recycled polyester, an inner lining in sustainable bamboo fibres and an Apple Leather insole on a recycled and biodegradable latex soft cushion, it is one of the first designs to combine sustainability, ethical manufacturing and luxury.
Wijnja and Manuzzi’s drive to create a sustainable footwear brand was shaped by their shared commitment to creating a better world. Beyond low-carbon, low-impact design, the pair decided to ensure sales would have a direct positive impact on the climate and community. A portion of the future sales of every sneaker will go towards funding the Lady Ripple Bee Initiative, helping to build more beehives across Tuscany. Read More...
