Facebook puts news on the back burner as it continues to push video and creators
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Loading... - Dalila Kettani
- 20 Jul 2022
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Facebook’s News tab and Bulletin newsletter platform are getting sidelined
Facebook is only 18 but it’s slap-bang in the middle of a mid-life crisis, with user numbers declining and TikTok eating its Gen Z lunch. In response, the company is trying to push more video content from creators into users’ feeds, and is now shifting resources away from more text-focused products like its News tab and Bulletin newsletter platform.
This change in priority was independently confirmed by The Verge, while a spokesperson for Meta told the WSJ that the company is always assessing where to allocate resources, and that its teams “remain committed to the success of creators, and are doing even more to ensure they can find audiences on Facebook and grow engaged communities there.”
News of this shift in focus should not come as a surprise, then. In June, The Verge reported on changes Facebook planned to make to its main algorithm; turning users’ feeds into TikTok-lite by centering visual content from creators rather than friends’ updates. In such a video-heavy world, it makes sense that newsletters and news in general would be put on the back burner. Read More...
