Fennica Gaming’s eInstant Games Now Live in Belgium
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Loading... - Amanda Bennet
- 21 Feb 2025
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Fennica Gaming has officially launched its popular eInstant games in Belgium through a partnership with The National Lottery of Belgium. This milestone follows a successful public procurement process, which involved thorough testing and proactive discussions to ensure a smooth delivery and launch.
Kirsi Lagus, SVP of Portfolio and Products at Fennica Gaming, expressed enthusiasm about the collaboration, stating, “This was our first public procurement, and it proved to be a very thorough yet ultimately successful process. We worked hard for it and were delighted to be chosen as a partner for Nationale Loterij. The discussions during the delivery phase were incredibly fruitful, helping us select the initial set of games and shape our roadmap strategy.”
David Verloes, Business & Brand Lead at Nationale Loterij, echoed this sentiment, describing the integration process as a “smooth train journey.” He noted that meticulous planning and attention to detail ensured a seamless transition, allowing the games to reach the Belgian audience without disruptions.
Fennica Gaming’s innovative platform, Frame, plays a crucial role in this partnership. It serves as a marketplace and customer tool that allows for fine-tuning game roadmaps and adapting offerings to player preferences. After the launch, Frame provides valuable data to evaluate customer success and enhance the gaming experience.
Mélanie Chabrier, Lead Digital Products – Instant Games at Nationale Loterij, praised the capabilities of Frame, highlighting its user-friendly interface and features such as secure document sharing and instant localization tools. “The roadmap planning has been exceptional, and the ease of selecting games and planning the portfolio was really effortless. This tool has undoubtedly set a new standard for cooperation with game providers,” she said.
With the launch of Fennica Gaming’s eInstant games, Belgian players can now enjoy a diverse and engaging gaming experience, marking a significant step forward in the collaboration between Fennica Gaming and The National Lottery of Belgium.
