Filipinos are frustrated with unorganized home spaces—IKEA reports
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Loading... - Belmonte Reyna
- 14 Feb 2023
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The company launched ‘Say Hello Harmony with IKEA’ campaign this 2023 to help Pinoys find smart solutions to refresh and organize their space
“Home is the reflection of who you are.”
This quote holds true, especially for the Filipinos. According to the recent IKEA Life at Home Report, it found out that 69 percent of Filipinos view their homes as a reflection of who they are. But 39 percent of those who participated in the survey also admitted that they are frustrated with unorganized spaces in their homes.
For 2023, IKEA tries to help everyone to welcome harmony into their spaces with affordable and smart solutions through the launch of “Say Hello Harmony with IKEA” campaign.
“The new year is a great time to prepare yourself and your environment to take in new energy and to find harmony this year. To help you achieve an organized and cohesive home that offers you maximum comfort, IKEA is here to be your life at home companion and partner,” said Gerard Jansen, retail director of IKEA Philippines and IKEA Singapore. “We always want our customers to have access to readily available and affordable products, making it easy and even a joy to tackle the task of reorganizing and reclaiming your space this year.”
IKEA DRONJONS
Based on the same study, it shows that untidy homes (41 percent), unorganized space without purpose (34 percent), and lack of privacy (30 percent) also cause frustrations for Filipinos.
That is why at the largest IKEA in the world, IKEA Pasay City they offer something for everyone who wants to create a home they love, no matter the size. For those who are looking to do some major organization and cleaning, the Kallax shelving unit series is a top seller for its adaptability. It can easily be personalized to fit space by positioning it standing or lying down with enough room for inserts and boxes through its shelving units. For parents looking to get their children’s toys and puzzles out of the way, the Trofast series is a mid-sized storage combination with lightweight plastic boxes that a child can easily slide in and out of its compartment. Read More…
