French Senators Propose Allowing Influencers to Promote Registered Crypto Firms
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Loading... - Liam Bakker
- 05 May 2023
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The French Senate’s Committee on Economic Affairs has proposed a new law allowing social media influencers to promote cryptocurrency on their platforms.
If approved, the proposal would significantly shift how these influencers market and advertise digital currencies in France.
Surprisingly, the Senate’s proposal surfaced just a few months following the National Assembly legislation ban on influencers’ promotion of digital asset products and services.
French Senate Supports Crypto Promotion, But There’s Catch
The Senate stated that the new wording on the legislation amendment would only apply to companies registered with France's Financial Markets Authority (AMF).
These companies can exercise the right to hire influencers to advertise their products and services.
Under the proposed law, influencers must disclose their relationships with cryptocurrency companies. Read More…
