Germany's Adidas & Italy's Prada announce NFT collaboration
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Loading... - Reece Gibson
- 24 Jan 2022
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German sportswear giant Adidas Originals and Italian luxury fashion house Prada are bringing their third collaboration — the Adidas for Prada Re-Nylon collection — boldly into the metaverse. They have also introduced Adidas for Prada re-source — an ambitious first-of-its-kind NFT collaboration that will feature user-generated and creator-owned art.
The project is set to bring together participants across fashion, design, and crypto to co-create a large-scale digital artwork inspired by the physical Re-Nylon collection, the two companies said in a media release.
Adidas and Prada will invite their collective audiences to contribute unique anonymised photographs to the open-Metaverse NFT project. About 3,000 community-sourced artworks will be minted as NFTs and compiled as tiles in a single mass-patchwork NFT designed by renowned creative coder and digital artist, Zach Lieberman. Participation in the Adidas for Prada re-source NFT project is completely free, and contributors will maintain full ownership rights over their individual NFT tiles.
Adidas and Prada will bring Lieberman’s final NFT to auction on SuperRare, a pioneering marketplace for curated NFT artworks. A majority of the proceeds from the auction go to Slow Factory, a non-profit organisation and institute working to create education to drive meaningful solutions and inclusive communities.
In a homage to open innovation, Adidas Originals and Prada will leverage NFTs and Web3 technology to reward participation in a new kind of collective rooted in ownership, authenticity and community. Adidas and Prada collaborated with Polygon Studios to build the project on the Polygon network.
The Adidas for Prada re-source project confidently marks both brands’ latest collaborative journey into the metaverse. Registrations for the project begin today. Read More…
