Google Expands Requirements for Ads Relating to Financial Products and Services
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Loading... - Farhan Hosen
- 10 Jun 2022
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Google has announced an expansion of its rules around ads relating to financial products and services, in order to provide additional protection from fraud and scams for consumers in more regions.
Google launched the first stage of its new financial services policy roll out in September last year, with providers in the UK required to provide documentation confirming that they’re authorized by the UK Financial Conduct Authority before they can run Google ads.
Now, the same regulations will be expanded to Australia, Singapore and Taiwan, in partnership with their respective local authorities.
“As part of the verification process, financial services advertisers in these markets will need to demonstrate that they are authorized by their relevant financial services regulator, and have completed Google’s advertiser verification program in order to begin promoting their products and services. Advertisers will be able to apply for verification at the end of June, and the policy will go into effect on August 30, 2022. Advertisers that have not completed the new verification process by this date will no longer be allowed to promote financial services.”
Which could be interesting for crypto brands and investment opportunities related to crypto speculation. NFT projects, for example, are ostensibly about ‘the art’, but really, most are about financial opportunities, with respect to flipping NFT pictures for more money on the open market.
Do they come under Google’s new financial services regulations?
Well, NFTs, not directly, but Google does have restrictions on crypto ads, with crypto exchanges only allowed to advertise in certain countries (and only if they meet local authorization requirements), while ads for initial coin offerings, DeFi trading protocols, or those ‘promoting the purchase, sale, or trade of cryptocurrencies’ are not allowed at all. Read More...
