Gram Graduate: Ireland's first influencer degree course may start this year – here's what you need to know
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Loading... - bethany maria
- 01 Jun 2022
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Soon there'll be a university degree for it.
The country’s first influencer degree course is set to begin in Carlow in September 2023 according to a report in the Business Post.
The four-year degree will be available at the newly opened South East Technical University (SETU) and is geared to equip students with the skills needed to gain followers on social media.
The content creation and social media course also includes business education and academic theory, according to the report.
A social media placement will also be included in the course.
The degree has yet to get the green light, but the final stage of approval is underway.
Dr Irene McCormick, a senior lecturer in media studies, teaching and learning at SETU told Business Post: “It's about teaching people what’s behind this, making them more business orientated, but also you’re better at what you do if you understand the conventions, if you understand the underpinnings of what you're doing.”
Last summer, the university lecturer hosted a summer school for secondary school students, offered by IT Carlow.
She said: “There's an awful lot of media graduates now that are going into media marketing, working in the online space as the vast majority of jobs are in the online space now. It's a burgeoning area that, unless we lose all electricity, is not going away.”
SETU isn’t the first university in the world to offer a degree in how to become a social media star.
In 2019, an Italian uni created a three-year programme offering a degree in how to become an influencer. Read More…
