Guest Column: Title Design—What It Is and Its Role in Events
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Loading... - Lucas Wilson
- 28 Apr 2023
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Title design has a long history that can be traced back to the early days of film and television. In the early days of cinema, films were often shown without any title cards or opening credits, and the credits that did appear were often simple and brief. It wasn't until the 1920s and '30s that title design began to evolve into a more sophisticated and stylized art form.
One of the earliest and most influential title designers was Saul Bass, who is known for his iconic title sequences for films such as Psycho, North by Northwest, and West Side Story. Bass's work helped to establish title design as a critical element of film and television, and he has inspired countless other designers in the field.
Saul Bass infamously said, “My initial thoughts about what a title can do was to set mood and the prime underlying core of the film’s story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.”
In much the same way, both in-person or virtual events can benefit from thoughtful title design—by setting up the underlying story, conditioning the audience, and even creating an emotional resonance with the upcoming content.
Leveraging our experience in TV and film, leftchannel approaches opening title design for events from a theatrical state of mind. In this article, we break down the emotional and functional components of effective event opening titles, and share how the right design strategy can take the final piece to extraordinary levels. Read More…
