Hippies Have Sworn By This Toner For Years — Now I Do, Too
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Loading... - Aabir Fathi
- 11 Apr 2022
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Soul-to-skin beauty brand, Heritage Store, knew about self-care before the term could even be hashtagged in an Instagram caption. Flashback to 1969: founder Tom Johnson, opens up the brand's OG brick-and-mortar near the shores of Virginia Beach. Cut to the 1970s: Heritage Store is the place to be for clean, vegan, dye-free wellness products. Finally, leap to 2022 and those bright pink rosewater-filled bottles are hydrating complexions across the globe, including my very own.
The moral of the story is, this brand knows the secret to creating timeless beauty products: simple, foolproof ingredients. Its 50-year-old main attraction, the Rosewater Collection, came into my life back in 2018 and has since earned a permanent spot in my bathroom cabinet — specifically the alcohol-free $12 Rosewater Toner. Read on as we uncover more secrets behind Heritage Store's everlasting best-sellers, and I give an in-depth testimonial for its humectant-filled toner that enhances every step of my skincare routine, below.
Heritage Store Rose Water Toner
My hippie aunt who taught yoga and made glass jewelry always had a bottle of this stuff in her medicine cabinet, and swore by its skin-soothing properties.
What does Heritage Store Rosewater Toner do?
If you're not too well-versed in toner, worry not. Refinery29's former deputy beauty director, Rachel Krause, explained that the “...[toner regulates] pH levels that have been knocked off-kilter by certain chlorines or minerals in tap water," as well as, "[replenishes] lost moisture," and is most often the first step in one's skincare routine. Heritage Store states this toner is "not your average prep step," however, we think it simply goes above and beyond your average formula by priming, moisturizing, AND helping the skin absorb the rest of your regimen like a Scrub Daddy sponge. To achieve this, dispense the liquid onto a pad, and pat or swipe across a clean face. Read More...
