How Makeup Artist And Beauty Founder Violette Is Bringing The French Girl Aesthetic To Everyone
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Loading... - Debora Costa
- 13 Apr 2023
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While the world’s gaze is focused on Paris now more than ever, global makeup artist and entrepreneur Violette Serrat has always helped make the French girl aesthetic attainable.
Serrat —who has gained one-name status à la Adele, Cher and Madonna — is synonymous with Parisian chic, from her signature bangs to her effortless allure. If it feels like everything Violette touches turns to gold, that’s because it does.
The French-born, Brooklyn-based makeup artist and influencer gained international acclaim as Estée Lauder’s global beauty director in 2017. She also launched her own YouTube channel giving makeup and beauty tutorials, which helped her amass a loyal following of over 24 million views (which also translated to a highly engaged Instagram community that today sits at nearly 500K people).
But the pivotal moment for Violette was launching her own multi-category vegan beauty brand, Violette_FR in 2021, which took her over three years to develop.
(She boasts 17 years of beauty expertise, including 10 years of research and feedback from friends, models who have become friends, and, of course, her social media community.)
She also more recently signed on as Guerlain’s Creative Director of Makeup. While she’s still focused on expanding her own beauty line, she took on the role with the legacy French beauty brand in 2022. Read More…
