How Sustainable Events Can Benefit Hotels
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Loading... - Kuntum Chua
- 24 Oct 2022
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There is no doubt that sustainability has become an important trend and a lifestyle for many people. With increasing number of events happening today, hotels often focus on COVID-19 related safety measure and hybrid technologies to maximize positive impact. However, competitive hotels are increasingly focus on green initiatives as part of their event management operations that increases profits in addition to saving the planet and people.
On average an event attendee generates around 1.89 kg waste per day, while air, train, and car travel together could add upto to 84% of the event’s carbon footprint. As mentioned earlier competitive hotels are effectively applying sustainability practices that increases the hotel’s profits in addition to satisfying today’s customers and saving our planet. This positive impact has a significant correlation with the Triple Bottom Line (TBL) effect.
What is TBL in sustainability? The triple bottom line is a sustainability-based strategy that focuses on people, profit and planet. As a global hospitality brand, your stakeholders expect that you follow CSR (Corporate social responsibility) standards effectively to satisfy them while creating great value for both shareholders and stakeholders of the business. It recognizes the interdependency of all the human relationships and interactions that enable the hotels to operate successfully. Hotels that follow the TBL model work to reduce their carbon footprint. Nevertheless, some hotels are also heavily criticized for promoting CSR measures but in reality, they are just green washing. Subsequently, the TBL strategy helps maximize economic growth and wealth by compensating all stakeholders fairly while generating profits and saving the planet.
How can the TBL approach be applied to hotel events? One of the most essential ways that hotels can reduce their event carbon footprint is by going Paperless with Event Technology. Efficient PMS (property management systems), social media, event platforms, RFID technologies have enabled hotels to effectively communicate and interact with each other at events. In relation to the TBL strategy, going paperless will save you some money in your event budget, its environmentally friendly, and satisfies today’s tech savvy consumers. Read More...
