How to attract companies to sponsor your event
-
Loading... - Dofi Maxwell
- 24 Oct 2022
- 68 Views
- 0 Like
- 0 Comment
As a corporate event planner, you may have big ideas for your event but not necessarily the budget to facilitate them. Event sponsorship is the key to turning your vision into a reality. It can open up opportunities to increase sales and profits. For brands, event sponsorship can help their companies build awareness and increase leads. In fact, according to Nielsen research, sponsorships drive a 10% increase in purchase intent among exposed audiences.
However, soliciting event sponsors can be daunting. Fortunately, there are techniques you can use to attract the right sponsors and deliver the results they’re looking for from your event.
4 tips to interest sponsors in your event
It is important to remember that product and service companies need you as much as you need them. You would be surprised at how many brands are willing to invest heavily in your event if you can place them in front of their target audience. The first step is targeting the right sponsors and making sure that your opportunities align with their goals.
The goal of nearly all events is to attract attendees with certain shared interests to one place. The uniformity of this type of audience provides an ideal advertising target for companies seeking opportunities to broaden their reach and exposure. Messaging can be customized to engage the event audience using the common interests and language of the attendees. In fact, 41% of marketers agree that event sponsorship is an effective way to drive business outcomes. As an event planner, you have the opportunity to leverage the unique dynamics of your event to attract major brand sponsorships.
Consider these four tips for attracting the best sponsors to your event:
1. Ensure goals are aligned.
To attract the best sponsors, do your research and only pursue sponsors whose brands and goals align with those of your event. For instance, if your event is focused on healthy living, engaging a fast-food chain as your sponsor may not align well with the event theme and could confuse or alienate attendees. Read More...
