How To Craft a Winning Social Media Content Strategy in 2022
-
Loading... - Grace Clark
- 19 Aug 2022
- 76 Views
- 0 Like
- 0 Comment
It’s possible you haven’t started with mapping your ideas on paper. Perhaps you forgot to factor in the prevailing social media trends. And did you audit your networks’ past performance?
A lot of work goes into planning a social media content strategy. So, a hailstorm of questions that I’m asking might confuse you. However, if you start smart and take strategic steps, you’d find yourself in a happier place with a ready-to-execute social media strategy by your side.
So how should you start? This post outlines exactly what you need to do to draft a social media content strategy.
Let’s dig in. Shall we?
Preface (Things to notice before scrolling ahead)
Start with Setting Goals
As with any other plan, start with outlining your goals for social media. What do you want to achieve this year with social? Do you aim to maximize brand awareness, or are you planning to boost conversions?
The right way to set your goals depends on what you’ve achieved on your social channels so far.
For instance, if you’re only getting started, you might want to focus on increasing brand awareness and developing authority in your field. So, boost your engagement and build relations with your target audience. At least for a quarter. Then go on to tweak your goals.
If you’ve been around social for some time, you can set different goals, such as maximizing conversions via social media or polishing your social listening strategy. Either way, grab a paper (or open a document) and write those goals down.
Flesh Out the Details
Here comes the part where you squint your eyes and think clearly. How will you achieve the goals that you’ve just set?
Start with a social media audit. Study your social media profiles and see how well you performed. The key here is to get the answers to the following:
⦠Which of your social networks did well in 2021? Why do you think others didn’t deliver?
⦠Which content performed the best, and what fell flat?
⦠Did you organize any campaigns? For example, did you plan giveaways or participate in Twitter chats? How well did it all work out in the end?
Once your analytics answer these for you, start deciding what works or doesn’t. And answer the why’s. Then, either work out how to improve your previous strategies or eliminate them from your plan if they don’t work. Read More…
